They treat the content of the mailing as dessert, doughnuts, where it is necessary to Watch out for calories and don't get overwhelmed! And in my opinion, such a mailing is a daily bread. Do you eat every 3 days, or maybe at least 3 times a day? So our donuts do not take sales seriously. And I am not a dessert supplier.
-- I hope this will not be a 'write with language' style banality Benefits" and strategies that will allow for a profound impact customer needs. So that recipients do not feel that someone is selling them something but They thought 'I must have it'. So that the texts do not look like a telemarketer who praises the product and shouts "the best offer".