Dan Kennedy, the late American marketer-billionaire tells how he understood the strongest principle of persuasion. Sometimes he ate breakfast in a small bar in the neighbourhood. There were 3 cans on the counter at the cash desk. Donations were collected to them for various foundations. Dan would throw in the small ones that were left to him after the payment. breakfasts.
One day he realised that he always throws in money into the same can. He wondered about this phenomenon for a few minutes. And suddenly he understood it. He did not put the money in the can because of the name and the brand. foundations.
He did not throw money in the can because he supported
- [ ] He didn't throw money in the can because of the design, nice
- [ ] the look of a can.
- [ ] He did not throw money into the can because of the convincing
- [ ] the password on the can.
- [ ] He did not throw money into the can because of its setting -
- [ ] it was not the nearest can.
- [ ] He did not throw money into the can from any logical or
- [ ] for an emotional reason.
- [ ] When he looked at the cans, he saw one, the only reason
- [ ] throwing money in there.